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SEO, which stands for Search Engine Optimization, is a critical process used to enhance the visibility and ranking of websites on search engine results pages (SERPs). It involves optimizing various elements of a website to make it more appealing to search engines, ultimately increasing organic traffic and improving the overall online presence of a business or organization. One of the primary objectives of SEO is keyword research. This involves identifying the specific words and phrases that users enter into search engines when looking for information, products, or services related to a particular industry or niche. By understanding the keywords relevant to their target audience, businesses can optimize their website content, meta tags, and headings to align with these keywords. This increases the likelihood of their website appearing in relevant search results, attracting users who are actively seeking what they have to offer.

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